Jonathan Crow
Product & Growth Marketing Leader | EdTech

Helping digital learning products reach educators, students, and families through product marketing, lifecycle programs, and data-driven growth strategies.

15+ years helping education technology organizations translate complex products into messaging and marketing programs that drive adoption and engagement.

What I Do

Product Marketing & Go-to-Market Strategy
Define product positioning, messaging, and launch strategies that help education products reach the right audiences.

Lifecycle & Growth Marketing
Design programs that guide educators and institutions from awareness to adoption through targeted campaigns and engagement strategies.

Customer Insights & Messaging
Translate customer needs, educator feedback, and market trends into clear product narratives.

Multi-Channel Marketing Programs
Develop campaigns across email, web, community, and digital channels to drive product awareness and engagement.

Marketing Analytics & Optimization
Use analytics, experimentation, and performance data to refine messaging and improve campaign performance.

About Me

My connection to education started early. My mother was a fourth-grade teacher and later a principal, and I spent time helping with classroom projects growing up. That experience shaped my interest in how learning tools can support educators and improve student outcomes. For the past 15 years, I’ve focused my career on helping digital learning products reach the educators and students who rely on them.

Selected Impact

User Growth

59% growth in active users
Developed organic discovery and lifecycle engagement strategies for a digital learning platform.

Conversion Optimization

40% Increase in Website Conversion
Optimized messaging, landing pages, and user journeys through experimentation.

Community Expansion

56% Increase in Community Registrations
Relaunched an educator community that now supports thousands of educators.

Engagement Growth

5× Increase in Engagement
Built inbound marketing programs supporting product adoption.

Marketing Efficiency

53% Reduction in Paid CPC
Improved campaign efficiency through testing and segmentation.

Demand Generation

Thousands of Marketing Qualified Leads per Month
Developed multi-channel campaigns and content programs that generated a consistent pipeline of qualified educator leads.

Areas of Expertise:

Email Segmentation, Testing, Deployment
Marketing Automation
CRM Technologies
Web & Content Development
Digital Marketing & SEO/SEM
Go-to-Market & Sales Strategies
Data-Driven Decision Making

Multi-Channel Campaign Management
Brand & Community Building
Customer Experience Enhancement
Strategic Leadership & Vision
Analytics, Reporting & ROI Optimization

Work Experience

Senior Director of Marketing and Communications
New Classrooms

2024 - 2026

Partnered with the VP of Marketing to lead growth, SEO, demand generation, content, and educator engagement supporting district and school adoption of Teach to One Roadmaps.
Drove 59% YoY growth in active users, 29% YoY increase in engagement time, and 40%+ YoY growth in website conversion rates through coordinated SEO, content, paid search, and landing page optimization.
Scaled social media strategy, increasing new users by 759% YoY and engaged sessions by 664% YoY through consistent publishing and performance optimization.
Led multi-state marketing and communications, developing district- and state-specific campaigns and landing pages to support implementations, pilots, and co-design partnerships.
Strengthened organic visibility by increasing website authority from 25 to 28, growing referring domains by 33%, and doubling backlinks through educator-centered thought leadership and external distribution.
Oversaw end-to-end demand generation across email, web, content, webinars, and events; improved email performance (25%→28% open rates; 1–2%→5–6% CTR) and manage the MarTech stack (HubSpot, Salesforce, GA4, SEMRush, WordPress, Zoom, Google Search Console, GTM).
Develop educator- and leader-facing thought leadership (blogs, case studies, site visits, articles) and partner cross-functionally with Product, Program Success, Sales, and Research to translate impact studies into clear, credible messaging.

Sr. Manager of Web & Marketing Operations
New Meridian Corporation

2023 - 2024

Pioneered a targeted Account-Based Marketing strategy, delineating ideal company profiles and purchasing influences, guiding sales to customize their approach for key accounts.
Championed the development of a sophisticated lead management process, utilizing automation to streamline sales workflows, enhancing lead quality and sales efficiency.
Oversaw the marketing technology infrastructure, achieving a seamless integration of platforms that elevated the company’s SEO ranking to the top tier for key industry terms.
Conducted in-depth analyses of sales and marketing metrics, crafting data-driven insights based on testing that informed executive strategies and led to key sales opportunities.
Orchestrated the successful deployment of HubSpot Sales and Marketing CRM, driving operational excellence with customized solutions that enhanced sales productivity.
Established lead management process, reducing sales resources needed through automation and better qualification methods.

Head of Community Engagement
Savvas Learning

2019 - 2023

Championed the enhancement of internal communications, spearheading the development of a community platform that facilitated vital company announcements and maintained compliance with HR and legal standards.
Forged a strong partnership with the Customer Success team, leading the design of innovative training programs and the creation of sales tools that empowered customer support representatives.
Drove the development of a self-service customer support model, significantly reducing resolution times by 4 minutes per ticket and halving the number of support cases, thus dramatically improving customer satisfaction metrics.
Led the rebranding and relaunch of the external customer community, which successfully boosted new user registrations by 56%, increased session engagement by 60%, and improved the customer journey as evidenced by an 8% reduction in bounce rates.

Senior Digital Marketing Manager
Pearson PLC

2015 - 2019

Architected comprehensive lifecycle marketing strategies that enhanced the customer journey and propelled content marketing initiatives, managing a robust editorial calendar and fine-tuning marketing automation pathways for various educational products.
Commanded the strategic and tactical execution of multi-channel marketing campaigns, significantly elevating the acquisition of Marketing Qualified Leads and achieving a 5% increase in click-through rates (CTRs) through precision targeting and refined messaging.
Pioneered cost-effective social media advertising techniques, producing incisive analytical reports that drove a 53% decrease in cost per click (CPC), thereby optimizing the marketing budget and enhancing campaign performance.
Catalyzed a 5x surge in user engagement by leading content-driven marketing initiatives, employing a rich mix of website content, testimonials, case studies, blog posts, and sales materials to build a robust inbound marketing funnel.

Director of Marketing
Intalio

2008 - 2009

Managed website redesign: led team to redefine look and navigation of website and rewrite content. Deployed WordPress as the CMS. Doubled web visits over previous site and increased average page views by 25%.
Developed and analyzed advertising campaigns: created ads and targeted landing pages for Google Ads. Developed closed loop analysis tracking from click to sale enabling reduction of campaign budget with a higher conversion rate.
Wrote and produced marketing collateral: interviewed customers and created success stories with quantifiable benefits, developed collateral aimed at vertical markets such as government, telecommunications, and finance.
Directed events: scheduled speakers, booked venues and ran every aspect of operations for internal events and trade shows. User Group attendance exceeded expectations and culminated in multiple high value sales.
Produced direct marketing campaigns: segmented 50,000 record list to provide evocative action items targeted to distinct interest groups. Open and click though rates increased by roughly 75%.

Director of Marketing
ThinkFree

2005 - 2007

Managed PR: oversaw outreach, strategy and talking points for discussions with media, analyst, and blog community. Increased typical impressions for articles by millions. Speaker submissions landed presentations at LinuxWorld, ETech, DEMO, Web 2.0, and more. Award submissions earned wins at top magazines.
Acted as spokesperson: interviewed by numerous print, web, and radio media with typical audiences in the hundreds of thousands. Presented at conferences, user groups, tradeshows, and symposiums.
Wrote and designed marketing content: brochures, speeches, fact sheets, press releases, web pages, and blogs. Managed and created email campaigns sent to 175k+ users, typically with 30k unique readers, and 5k click-throughs.
Developed community relations programs: provided strategic external messages and participation in blog communities and social networking tools. Conversations increased awareness and positioned ThinkFree as one of the top three thought leaders in the community.

Marketing Manager
SchoolMessenger

2003 - 2005

Created, implemented, and managed internal and external marketing programs: defined highly targeted messages, created marketing plans, materials, and success stories, maintained brand identity, implemented direct marketing and advertising campaigns.
Analyzed and maintained data for market segmentation and program efficiency: retained and updated prospect and customer lists based on demographic requirements. Developed procedures and reports for tracking and analyzing key data. Doubled sales leads via audience specific messaging.
Researched trends and opportunities: surveyed prospects and customers for needs analysis. Explored funding and grant opportunities for prospects to purchase our solutions. Research opened new multi-million dollar market opportunities.