Jonathan Crow
Senior Marketing Manager
Dynamic marketing manager with over 15 years of comprehensive experience in strategizing and leading digital marketing operations across the education sector with a focus on marketing automation, lead generation and nurturing campaigns, and CRM integration. Adept at driving growth through innovative multi-channel marketing campaigns, enhancing brand visibility, and fostering customer engagement and loyalty. Demonstrated success in leveraging data analytics and market insights to guide strategic decision-making and achieve organizational objectives. Exceptional leadership capabilities with a proven track record in mentoring teams toward achieving excellence in marketing performance.
About Me
My dedication to education began at a young age, helping my mother, a teacher, set up her classroom for the school year, or assisting with science experiments in her classroom. So, from early the focus on improving educational outcomes has been a driving force throughout my career. My secret sauce is combining creativity with data to create meaningful customer experiences and drive measurable business results, all with the ultimate goal of supporting and enhancing education. I thrive where the strategic meets the tactical. Day-to-day operations are meaningless unless they fit into the overall strategy. But sometimes strategy gets lost in the clouds without being grounded in the daily activities where you really get to know the customer.
Areas of Expertise:
- Email Segmentation, Testing, Deployment
- Marketing Automation
- CRM Technologies
- Web & Content Development
- Digital Marketing & SEO/SEM
- Go-to-Market & Sales Strategies
- Data-Driven Decision Making
- Multi-Channel Campaign Management
- Brand & Community Building
- Customer Experience Enhancement
- Strategic Leadership & Vision
- Analytics, Reporting & ROI Optimization
Technical Skills
Work Experience
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Sr. Manager of Web & Marketing Operations
New Meridian Corporation
New Meridian Corporation
Aug. 2023 - Mar. 2024
- Pioneered a targeted Account-Based Marketing strategy, delineating ideal company profiles and purchasing influences, guiding sales to customize their approach for key accounts.
- Championed the development of a sophisticated lead management process, utilizing automation to streamline sales workflows, enhancing lead quality and sales efficiency.
- Oversaw the marketing technology infrastructure, achieving a seamless integration of platforms that elevated the company’s SEO ranking to the top tier for key industry terms.
- Conducted in-depth analyses of sales and marketing metrics, crafting data-driven insights based on testing that informed executive strategies and led to key sales opportunities.
- Orchestrated the successful deployment of HubSpot Sales and Marketing CRM, driving operational excellence with customized solutions that enhanced sales productivity.
Head of Community Engagement
Savvas Learning
Savvas Learning
Aug. 2019 - Jul. 2023
- Championed the enhancement of internal communications, spearheading the development of a community platform that facilitated vital company announcements and maintained compliance with HR and legal standards.
- Forged a strong partnership with the Customer Success team, leading the design of innovative training programs and the creation of sales tools that empowered customer support representatives.
- Drove the development of a self-service customer support model, significantly reducing resolution times by 4 minutes per ticket and halving the number of support cases, thus dramatically improving customer satisfaction metrics.
- Led the rebranding and relaunch of the external customer community, which successfully boosted new user registrations by 56%, increased session engagement by 60%, and improved the customer journey as evidenced by an 8% reduction in bounce rates.
Senior Digital Marketing Manager
Pearson PLC
Pearson PLC
Jun. 2015 - Jun. 2019
- Architected comprehensive lifecycle marketing strategies that enhanced the customer journey and propelled content marketing initiatives, managing a robust editorial calendar and fine-tuning marketing automation pathways for various educational products.
- Commanded the strategic and tactical execution of multi-channel marketing campaigns, significantly elevating the acquisition of Marketing Qualified Leads and achieving a 5% increase in click-through rates (CTRs) through precision targeting and refined messaging.
- Pioneered cost-effective social media advertising techniques, producing incisive analytical reports that drove a 53% decrease in cost per click (CPC), thereby optimizing the marketing budget and enhancing campaign performance.
- Catalyzed a 5x surge in user engagement by leading content-driven marketing initiatives, employing a rich mix of website content, testimonials, case studies, blog posts, and sales materials to build a robust inbound marketing funnel.
Sr. Community Manager
CTB/McGraw-Hill
CTB/McGraw-Hill
Feb. 2010 - Nov. 2014
- Managed, advised, and created a community of 25 clients with diverse districts and demographics, including teachers and Heads of Districts, on market strategies and educational product accessibility.
- Conducted monthly telephone meetings and annual events to discuss market trends, improvements, and market roadmaps and maintained all aspects of the product to facilitate user engagement and ease of use.
- Developed go-to-market strategies, grew loyalty, created presentations, and created content for sales, demand generation, and events based on understanding our customers and the market.
- Established an online community with over 20,000 members, 40,000 views, and 5,000 visits per month.
- Delivered email campaigns to over 100K educators, resulting in a 4x increase in daily website visits.
Director of Marketing
Intalio
Intalio
Jan. 2008 - Sep. 2009
- Managed website redesign: led team to redefine look and navigation of website and rewrite content. Deployed WordPress as the CMS. Doubled web visits over previous site and increased average page views by 25%.
- Developed and analyzed advertising campaigns: created ads and targeted landing pages for Google Ads. Developed closed loop analysis tracking from click to sale enabling reduction of campaign budget with a higher conversion rate.
- Wrote and produced marketing collateral: interviewed customers and created success stories with quantifiable benefits, developed collateral aimed at vertical markets such as government, telecommunications, and finance.
- Directed events: scheduled speakers, booked venues and ran every aspect of operations for internal events and trade shows. User Group attendance exceeded expectations and culminated in multiple high value sales.
- Produced direct marketing campaigns: segmented 50,000 record list to provide evocative action items targeted to distinct interest groups. Open and click though rates increased by roughly 75%.
Director of Marketing
ThinkFree
ThinkFree
Nov. 2005 - Dec. 2007
- Managed PR: oversaw outreach, strategy and talking points for discussions with media, analyst, and blog community. Increased typical impressions for articles by millions. Speaker submissions landed presentations at LinuxWorld, ETech, DEMO, Web 2.0, and more. Award submissions earned wins at top magazines.
- Acted as spokesperson: interviewed by numerous print, web, and radio media with typical audiences in the hundreds of thousands. Presented at conferences, user groups, tradeshows, and symposiums.
- Wrote and designed marketing content: brochures, speeches, fact sheets, press releases, web pages, and blogs. Managed and created email campaigns sent to 175k+ users, typically with 30k unique readers, and 5k click-throughs.
- Developed community relations programs: provided strategic external messages and participation in blog communities and social networking tools. Conversations increased awareness and positioned ThinkFree as one of the top three thought leaders in the community.
Marketing Manager
SchoolMessenger
SchoolMessenger
Jun. 2003 - Sep. 2005
- Created, implemented, and managed internal and external marketing programs: defined highly targeted messages, created marketing plans, materials, and success stories, maintained brand identity, implemented direct marketing and advertising campaigns.
- Analyzed and maintained data for market segmentation and program efficiency: retained and updated prospect and customer lists based on demographic requirements. Developed procedures and reports for tracking and analyzing key data. Doubled sales leads via audience specific messaging.
- Researched trends and opportunities: surveyed prospects and customers for needs analysis. Explored funding and grant opportunities for prospects to purchase our solutions. Research opened new multi-million dollar market opportunities.
My Portfolio
Where strategy meets action.
