About Me
Turning Complex Products into Meaningful Growth
I work at the intersection of product marketing, customer insight, and technology. For more than 20 years, I’ve helped education and software organizations understand their audiences, explain complex offerings clearly, and build marketing programs that turn interest into adoption and lasting engagement.
My work has taken me from product positioning and launch strategy to demand generation, educator communities, lifecycle marketing, and customer communications. I particularly enjoy listening to teachers and district leaders, translating what I learn into messaging and experiences that make products more useful to the people who rely on them.
From Audience Insight to Action
A strong marketing strategy starts with understanding the people you’re trying to reach: what matters to them, how they make decisions, and what stands in the way of success. I use research, customer conversations, analytics, and collaboration with sales and product teams to connect that understanding to positioning, content, and campaigns.
At New Classrooms, that meant helping educators and district leaders understand Teach to One Roadmaps and supporting adoption through content, lifecycle communications, SEO, and digital growth. I bring the same customer-first approach to consulting projects, including nonprofit and professional-services organizations.
Technology That Makes Marketing Work Better
I have always enjoyed the technical side of marketing. I’ve built and connected websites, CRM systems, analytics, marketing automation, and community platforms, including work with HubSpot, Salesforce, WordPress, and Google Analytics. Understanding how the systems work helps me design programs that are measurable and practical to operate, not just persuasive on paper.
Today, I also use AI to support research, organize information, explore messaging, and improve marketing workflows. I see it as a tool that can make good teams more effective, while keeping audience understanding, evidence, and human judgment at the center.
A Little More About Me
Outside of work, I enjoy collaborative storytelling, including Dungeons & Dragons, and exploring how people create stories together. I’m also fascinated by animal cognition and interspecies communication, and enjoy hiking, especially when it takes me somewhere new.
What My Colleagues Say
Recommendations from people I have worked with
Jonathan brings tremendous expertise in website management, analytics, and marketing technology, among many other areas. I had the opportunity to work alongside him while serving as a manager of marketing content, and Jonathan was an invaluable partner during this time. His ability to not only own our full MarTech stack but also successfully train large teams in their use was tremendously valuable. I was so grateful to know I had a colleague who not only excelled in operating WordPress, HubSpot, Google Analytics, and other software, but a colleague who also never failed to share his knowledge with other curious team members interested in honing their skills.
Jonathan played a key part in the success of our larger marketing campaigns by expertly managing website updates that increased search engine visibility, effectively leading email distribution, and creating customized reports to set us up for future success.
Jonathan has worked as a contractor on my digital marketing team for almost 2 years. As mentioned on another LinkedIn recommendation, Jonathan is definitely a jack of all trades who can pivot from leading on large product campaigns with lead generation, to building websites, to hands on social media community management with customers. He excels at diving deep into projects/ campaigns to evaluate their effectiveness and efficiency. He also is excellent at working through complex issues to develop innovative solutions. If you are looking for someone who can be a self starter and drive your team to new heights, then look no further.
Jonathan is a collaborative partner who understands how to work together to achieve goals. We partnered on a large-scale project for about a year. He is talented at turning an idea into reality and is not afraid to seek answers and guidance when needed. He’s empathetic and easy to talk to and brainstorm with. Would be happy to work with him again in the future!
My “go to” for strategic input on content, Jonathan has great insight on content that inspires action. His expertise in marketing operations enables Jonathan to look at campaigns holistically, offering spot-on recommendations for content at appropriate stages of the sales funnel. An energetic team player and all-around fun guy to work with, Jonathan is a huge asset to digital marketing teams.
I worked with Jonathan on the Acuity User Community for almost three years, and watched him grow both the size and effectiveness of the community over that time.
Jonathan is an adept community manager. His vision for the community and his ability to execute on that vision is a rare combination. He was able to coordinate resources from within his organization, his community members, and with other vendors to ensure that progress was being made.
Jonathan also has an eye for detail that often marks great Community Managers. He can shift from a conversation detailing the overarching mission of the community to a conversation about ideal placement of user bars in the interface. This all-encompassing view is what allows communities to flourish and grow. Jonathan would be a great benefit to any organization looking to bolster their community programs.
Jonathan manages to balance a calm demeanor with a piercing and creative strategic mind. He helped take ThinkFree from a standing start to over 500,000 unique users in a short time, in a brand new space. He is great at building teams and community, and was instrumental in creating profitable new partnerships for ThinkFree and in creating its brand in the Web 2.0 space. He’s easy to work with — and knows when to push and when to hold back. Any organization would be lucky to land him.