Work that connects insight to impact.
Product marketing, growth, customer engagement, and communications across education and technology.
Explore projects and samples by the capabilities they demonstrate. Each case study includes the context behind the work.
Featured work
AI in Practice
AI-assisted research, messaging, and a planned HubSpot workflow that structures email conversations into actionable CRM data and sales playbooks.
Turning Product Complexity into Adoption
How I connected educator needs, product positioning, and coordinated campaigns to support adoption.
Marketing Campaign Case Study
Campaign planning, lead scoring, and audience messaging to support demand generation.
Account-Based Marketing
Account research, targeted outreach, and coordinated sales and marketing.
Social Media Marketing
Social campaigns that amplified educator perspectives, research, and product awareness.
Communications
A selection of communications and storytelling across education and technology.
Content Samples
Writing and content examples for educators, decision-makers, and customers.
Branding Initiatives
Branding work connecting organizational priorities with clear messaging and visual identity.
Conferences and Trade Shows
Events and webinars bringing product stories into conversations with educators.
Interested in working together?
I combine marketing strategy, customer insight, and practical execution. Get in touch →