Communications
Outcome: Communications programs strengthened industry visibility and made complex education and technology topics accessible to customers and decision-makers. At ThinkFree, media outreach generated millions of media impressions. At New Classrooms, educator-centered thought leadership contributed to broader organic visibility efforts alongside 33% growth in referring domains and doubled backlinks. These are program-level outcomes, not metrics attributed solely to the individual content and press samples shown below.
Thought Leadership
Thought leadership and educator communications. I developed and supported customer stories, practical resources, and education-focused articles that translated assessment and instructional topics into useful content. The samples below demonstrate different formats and audience needs rather than a single campaign with one shared performance metric.
Customer Success Story
Demonstrated how assessment data can support engaging, personalized instruction.
Performance Tasks Guide
Helped educators understand and implement performance tasks.
Common Core Resource
Helped educators navigate standards-aligned instruction.
Public Relations
Press and public storytelling. At ThinkFree, I worked on communications that introduced web-based productivity tools to business and technology audiences. The coverage and interviews below illustrate the conversations and visibility surrounding the product; they are examples of communications activity, not a claim that I authored the journalists’ reporting.
The Great Social Experiment
An original blog series exploring social networking and community relations as a way to build awareness of ThinkFree.
Analyst Relations
Analyst and industry relations. At Intalio, I supported the company’s visibility in business process management through analyst engagement and industry conversations. The linked materials below are examples of external commentary and coverage; I distinguish that outside perspective from work I personally produced.
Industry Perspective
Michael Moon: SaaS as a Disruptive Technology and Enabling Ecosystem
Conference Commentary
