Conferences and Trade Shows

Project snapshot: Conferences and webinars connected educators and district leaders with product ideas, customer stories, and opportunities to share feedback.

My role: At New Classrooms, I managed conference participation, including booth logistics, services, collateral, and staffing for Teach to One Roadmaps. At CTB/McGraw-Hill, I helped organize webinars, customer meetings, and user events. Earlier in my technology marketing career, I also supported conference and industry-event marketing at ThinkFree and Intalio, including visibility around LinuxWorld, ETech, DEMO, and Web 2.0 at ThinkFree. I also worked on event-related marketing activities at HP.

Why it mattered: Effective event execution made substantive product conversations possible. These examples combine hands-on event delivery with broader customer engagement and marketing activity.

At New Classrooms, I managed conference participation for events focused on mathematics instruction and personalized learning. Responsibilities included coordinating booth logistics, ordering electricity and technical services, organizing booth materials, and managing staffing schedules to ensure the booth experience clearly communicated the value of Teach to One Roadmaps.

Earlier in my career at CTB / McGraw-Hill, I helped organize webinars, monthly meetings, and annual user events where educators and administrators discussed product roadmaps, instructional trends, and opportunities for product improvement. These programs helped strengthen customer engagement and contributed to a 2% increase in subscription renewals.

Conferences and webinars also supported demand generation initiatives by introducing new audiences to research insights, product capabilities, and educator success stories.

Event and Webinar Results

At ThinkFree, conference placements included LinuxWorld, ETech, DEMO, and Web 2.0. ThinkFree communications efforts generated media impressions in the millions; this was a broader PR outcome, not an event-only metric. At Intalio, email segmentation improved open and click-through rates by approximately 75% across marketing campaigns. This is a related campaign-performance measure, not an event-only result.

Conference, webinar, and event programs contributed to measurable engagement and marketing outcomes, including:

• delivering email campaigns to more than 100,000 educators promoting webinars and user events
• supporting broader demand-generation efforts through webinars and event promotion
• organizing webinars and user meetings attended by educators from diverse districts and demographics
• building an educator community of 20,000+ members generating 40,000 monthly views, which supported ongoing event participation and discussion

These programs helped strengthen relationships with educators and school leaders while extending the reach of marketing campaigns and thought leadership initiatives.

Typical Conference and Event Responsibilities

My conference and event work has included responsibilities such as:

• coordinating conference participation from planning through on-site execution
• ordering booth services including electricity, internet, and equipment
• developing booth messaging and marketing materials
• organizing staffing schedules and managing booth coverage
• coordinating speaking sessions, presentations, and demonstrations
• promoting webinars and events through email, social media, and content marketing
• gathering feedback from educators and school leaders to inform product marketing and messaging

Conferences and events serve as an important opportunity to connect marketing, product, and customer engagement efforts while building stronger relationships with educators and education leaders.